Vida Penezic is a writer, scholar, and educator. Originally from the former Yugoslavia, in her creative and scholarly work she explores the tension between awareness and the cultural frameworks that structure our thinking. She holds a BA in Sociology, an M.A. in Popular Culture, and a Ph.D. in American Culture Studies. Her teaching career includes a five year stint at the Bowling Green State University in Ohio where she taught undergraduate and graduate classes, and sixteen years as an elementary school teacher at the Los Angeles Unified School District. Now retired, she devotes her time to writing and research. She is a co-chair for Happiness and Culture, a special topic at the national conference of the Popular Culture Association. She writes novels, short stories, and essays. She sees her characters’ dilemmas in sociocultural terms, that is, not only (and often not even primarily) as personal problems, but also as social, cultural, and economic ones. This is especially true for those who are called to fields difficult to monetize. Her published work includes romance novels (published in Yugoslavia in Serbian) and essays (“Lost and Gained in Translation,” “Forty Sentence Fairytale,” and “Submission Therapy”).