Although an ER physician, researcher, and innovator-intrapreneur at the Aga Khan University, Asad’s proclivity for writing is his means of creative exploration and expression. His articles on healthcare, education, innovation, children, humor, and popular culture have appeared in newspapers in the US and in Pakistan. Other than the fictional Biloongra series of bilingual books for children, he has authored 'An Itinerant Observer' a book of brief narratives first published in the US in 2014 which was reprinted by Bookgroup in Pakistan in 2020. His first non-fiction popular science book on low-cost creative innovation and entrepreneurship will hit virtual bookstands this summer.